Healthcare
A dental clinic rebuilt around high-intent services
Restructured a clinic site from a thin brochure into a service-led CMS with clearer conversion paths.
Challenge
The clinic had strong services but weak page depth, inconsistent calls to action, and no simple way to publish new treatment pages.
- Editable service pages
- 12+
- Performance target
- <1s
- Staff-editable content
- CMS
The CMS separated services, pages, FAQs, media, and conversion blocks so the team could add or update treatment content without code.
The frontend emphasized trust signals, clear appointment paths, and fast mobile performance.