Professional services
A professional services firm prepared for content growth
Created a site architecture for service pages, proof, insights, and future campaign landing pages.
Challenge
The firm needed more authority content but did not have a clean place to publish posts, case studies, and landing pages.
- Editorial workflow
- Posts
- Proof library
- Cases
- Reusable layouts
- Blocks
The CMS gave editors separate collections for posts, case studies, pages, and media while keeping the public design consistent.
The launch included SEO defaults, reusable page blocks, and a simple path for campaign-specific pages.